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Upcoming Retirement of AdSense for Feeds

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There is an important change notification from Adsense. I have received a notification which says Adsense will no longer serve ads in Feeds. Do not know, if this step will help the website owners or discourage them. But hoping the step taken by Google will always be in good and prospective way, it will bring in some new and effective things ahead.

The content of Google Mail is appended below for your information. This is no way modified or altered. It is available as received.

"Hi,
We’re contacting you because you’ve enabled AdSense for feeds in your AdSense account. After carefully evaluating the product, we’ve decided to retire AdSense for feeds.

Starting December 3, 2012, we’ll discontinue serving ads via AdSense for feeds on RSS feeds and you’ll no longer see feed units in your My ads tab. To check if you’re currently generating any revenue from AdSense for feeds, visit your “Products” performance report and look for recent data for “AdSense for feeds”.

Please note that reporting on your feed ad units will remain available following the product retirement. FeedBurner URLs powered by Google will continue to function, but will no longer serve ads. As a result, it won’t be necessary to redirect your subscribers to different URLs or to take any other action in your account. For more details please visit the AdSense Help Center.
Rest assured, this upcoming change won't affect the availability of other AdSense products that you're currently using.

We appreciate your understanding and thank you for your patience as we continue to develop new features and offerings within AdSense.

Sincerely,
The Google AdSense Team
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
You've received this mandatory service announcement email to update you about important changes to your AdSense account."

Expecting a better thing ahead from Google Adsense than the present feed.

To be continued ...

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