5 Keyword Research Software Benefits That Most People Don't Talk About

It won't be long now until your website has great search engine rankings and you are making a lot of money. Hopefully you've been working hard on SEO because it's one of the greatest ways to boost your traffic. Do you ever feel like there is more you should be doing in order to achieve quicker results? A lot of people who feel this way eventually turn to premium software.

One of the best tools for the job is keyword research software because everyone knows attempting to tackle the right keywords is essential. You have probably heard a few reasons why it's so good, but today I want to talk to you about something else. There are a few benefits to using the software that people don't speak about and I want you to know what they are.

Filter out the crap

When you look for a keyword you will get a huge amount of alternatives, but you probably already know that most of these are worthless. You don't want to waste time looking at any you're not interested in, so you can filter out the ones you don't want to see. As an example, you could tell the software not to show you any keywords that get less than 2000 searches per month.

Go deeper than ever before

If you type a keyword into the Google Keyword Tool it will come back with lots of results, but you know deep down that there are so much more. Software allows you to locate more results which will help you find keywords that are easier to rank for. They will be easy to rank for because there won't be a lot of people who know about them. It makes your life a lot easier.

Difficulty to rank

What do you do when you normally find a nice keyword? You should be analyzing it to find out how easy it will be to rank for. This will take you a long time because you will have to do a lot of digging, but not if you use software because it will do everything for you. It will let you know what chance you have of ranking for the specific term before you devote any of your time to it.

Know your competition

Another great feature that comes with the software is the ability to spy on your competition. You will see the websites that continually rank on the first page of Google without having to search for them manually. It will also tell you how old their domain is, what PageRank their pages have, the amount of links pointing to their domain, plus lots of other great info.

Find out where you are ranking

It's great when you know where you are in the search engines for each keyword you're trying to rank for. You will be able to add certain keywords to a big list inside the software and it will let you know if you're improving or not. Every piece of software updates the results on a regular basis and most of them do it weekly, so you're always in the loop.

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•  License: Creative Commons image source 
•  License: Creative Commons image source 

Keith Terrell is a search engine optimisation with Rank First SEO. Keith takes a lot of interest in analysing Google penalties and has authors many insightful posts around the topic.