How to Increase CPC/RPM in Google Adsense?

I received a mail from Google asking me to change my ad format. At the first look, I thought it is just a normal mail Google Adsense keeps on sending to Adsense account holders from time to time. When I read that mail thoroughly, it just made me to think, why Google wrote this to me. There was some detail about my ad format I used in my site, my site URL and the funniest part is how many times I have used which ad format in my site. Then it made me serious to go through the complete mail in details word by word.

The mail contained the below message to me:-

“Hi,

We've noticed that you have a lot of small ad units such as the 250x250 ad unit on cksofts.com. Here's our recommendation: Change your smaller ad units to the better-performing 300x250 ad units and monitor the results!

Upgrade your ad units now!

Not convinced yet?

Currently you have 110 250x250 units on your site that are earning an average RPM of $2.82. Increasing the size of these ad units to 300x250 could substantially increase your RPM and overall revenue. Publishers typically make $18.79 RPM with the bigger format and you could see similar results too!”

What is RPM?

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Page RPM = (Estimated earnings / Number of page views) * 1000

For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.

When I calculated the figure with my Adsense account, I found that the figure which Google has given me in the email it was correct. So I thought, why I should earn less than I can make more with the same effort I am doing presently. Immediately I changed the ad format from 250x250 to 300x250.

Guess what?

I updated this on 19 Oct 12 When I checked my Adsense account just after 24 hours of updating my ad format, my RPM has reached from average $3.00 to $28.18. I was surprised to see this jump within a period of 24 hours and unless Google did not have informed me about this, I was going to lose huge money. This is not it, with that change, the click rate also increased for me which I used to get earlier. And it just happened in a time gap of 24 hours time only. Here is my account screen shot for you to believe.

Hope this will help you to get your RPM high and get a high CPC though. I was lucky to get that mail from Google and hope you get one soon which will guide you through to get your RPM and CPC high.

Read more...

Upcoming Retirement of AdSense for Feeds

There is an important change notification from Adsense. I have received a notification which says Adsense will no longer serve ads in Feeds. Do not know, if this step will help the website owners or discourage them. But hoping the step taken by Google will always be in good and prospective way, it will bring in some new and effective things ahead.

The content of Google Mail is appended below for your information. This is no way modified or altered. It is available as received.

"Hi,

We’re contacting you because you’ve enabled AdSense for feeds in your AdSense account. After carefully evaluating the product, we’ve decided to retire AdSense for feeds.

Starting December 3, 2012, we’ll discontinue serving ads via AdSense for feeds on RSS feeds and you’ll no longer see feed units in your My ads tab. To check if you’re currently generating any revenue from AdSense for feeds, visit your “Products” performance report and look for recent data for “AdSense for feeds”.

Please note that reporting on your feed ad units will remain available following the product retirement. FeedBurner URLs powered by Google will continue to function, but will no longer serve ads. As a result, it won’t be necessary to redirect your subscribers to different URLs or to take any other action in your account. For more details please visit the AdSense Help Center.

Rest assured, this upcoming change won't affect the availability of other AdSense products that you're currently using.

We appreciate your understanding and thank you for your patience as we continue to develop new features and offerings within AdSense.

Sincerely,

The Google AdSense Team

© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

You've received this mandatory service announcement email to update you about important changes to your AdSense account."

Expecting a better thing ahead from Google Adsense than the present feed.

To be continued ...

Read more...

How To Trace Google Adsense Clicks

Tracing Google Adsense Clicks and keeping them in a record is another way of protecting your blog from invalid adsense clicks. The saved records of IP address geo-location of IP address and the click activity will be your lifesaver if you became a victim of Adsense invalid click activity.

As you already aware of, Google is getting more strict about adsense invalid click activity and therefore hundreds of thousands of accounts getting disabled every day. That’s why in this article I’m going to show you how to trace the adsense click activity on your blog, who clicked on your ads, from which IP they clicked, where the IP is located and from which page or article they clicked?, these records are very useful to produce to google if something goes wrong.

How to Tracing Google Adsense Clicks on my Blog

- To start with this you must need a free or paid account on StatCounter. StatCounter offers free and paid account options and it depends on you which type of account needed. VisitStatCounter account and create a new account now. The statcounter script can be used for tracing Google Adsense clicks.

- Install script in your blog. I prefer in footer.php or header.php.

- Once the script is installed you may need few minutes for tracing Google Adsense clicks on your StatCounter account, there are several reports available, but we are just learning about how to tracing Google Adsense clicks.

- Click on Exit Link Activity from the left menu. Here you will see detailed information of all the exit links from your blog including adsense clicks. Refer to the image below:

- in the above picture, 1 is; where you should click to get detailed report. 2 is; the clicked exit links and which starts from googleads.g.doubleclick… which are the ads clicked on your blog. and next to it 3 is; from which page the ads been clicked.

-Now click on the magnify glass icon before the date of each line which you give you more detailed information about the clicks, including IP address, geo-location and much more. Refer to the image below:

- From the above image you can see the activity of a specified visitor including; Search Referral, IP Address, Location, Visit Length, Browser, OS etc and if you scroll down more you will see more details of the visit under Navigation Path.

That’s it, now keep this by getting screen-shot or whatever way you prefer and save it. This way you will do something to protect you from adsense invalid clicks as well as tracing the visitors activity on your blog.

Thanks for reading my tutorial about Tracing Google Adsense Clicks through StatCounter

Read more...